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COSSMA 4I2014 3 EDITORIAL Innovations Sensory aspects in real demand bit at future trends. Make sure of your place now at this first COSSMA webinar, and register free of charge at www.cossma.com/webinar. Here you will also find Prof. Dr. Karl Lintner’s articles already published in COSSMA, as well as links to his Web TV interviews. If our webinar proves a success we will of course expand our series of topics. We will keep you posted ... Well then, let’s hope that we not only meet you at our webinar, but also at the Marketing Trends Presentations during this year’s In-Cosmetics. You may also be interest- ed in the round table discussion on the topic of “Innova- tion vs. Status quo – is new always best?“ At this event, to be moderated by me, Dr. Andrea Sättler of Henkel, Alice Hart Davis of Good Things Skin Care and Sarah Brown of Pai Skin Care, will be discussing the question. Depending on its definition “Body Care” can mean a number of different things. Euromonitor divides body care products into the general variants and those with a specific aim of firming the skin, and they include, in the first category, exfoliants, deodorants and bath and shower products. Worldwide the lion’s share of this sector is taken up with bath and shower products, which in 2013 turned over 31.3 billion Euros. Compared with 2007 this was a grand in- crease of about 40 per- cent. Even deodorants, compared with 2007, enjoyed enormous growth. They in fact grew by about 54 per- cent to 17.5 billion Eu- ros. The third biggest sector is body care products, where sales of 13.7 billion Euro in 2013 resulted in an increase of 32 percent over 2007. The lowest sector in this category, i.e. anti-ageing skin firming products, had, at 2.0 billion Euro, a compara- bly small share, but since 2007 has grown at a similar rate and enjoyed an increase of more than 11 percent. It is just this body care sector that, in the major Euro- pean markets (with the exception of the United King- dom), that has seen sales fall. Since 2007 sales in Spain have fallen by about 18 percent, in Italy by about 8 percent, in France by some 6 percent and in Germany by more than 4 percent. If you want to know about the demands placed on the market by this product sector, you should read, start- ing on page 12, our interview with Rainer Kröpke, for- mer head of Beiersdorf’s body creams laboratory. To really attract consumers with cosmetic products they must be persuaded by, among other things, the sensory aspects of the product. Would you like to know more about this? Then why not book in for the COSSMA Webinar Sensorial Properties – Well- Being: Back to Basics on April 28th at 14.00 h (Berlin time). The consultant Prof. Dr. Karl Lintner, who in 2013 was honoured with the In-Cosmetics Lifetime Achievement Award and is a pioneer in the matter of peptides, will at this event explain all of the important aspects of the sensorial properties theme, and look a I hope you enjoy reading this issue. Yours Angelika Meiss Senior editor, COSSMA Follow us on www.linkedin.com/in/cossma www.youtube.de/cossmatv www.twitter.com/cossmamagazine PS: Our QR codes and tablet-compatible E-papers can take you, via direct links, to TV clips, downloads, book tips and more Additional information at www.cossma.com/download or you can just scan the QR code! Your access codes for April: User name: cossma4 Password: body DownloadsDownloads COS1403_03_Edi_GB_COS1402_03_Edi_GB 14.03.14 08:10 Seite 1

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