Cossma1404_GB_Teaser

W inner of the Pro Carton/ Ecma Award 2013 in the Beauty & Cosmetics cate- gory was the carton produced by Antilope for Mylène’s Femme Fatale woman’s fragrance. When it came down to producing the carton, designed by Sappi, a new technology was applied, using laser cutters. This meant that a flower with elaborate, very fine cut edges could be realised, and which appeared not only on the side but also on the front of the carton. The two colour printing and design with the fine laser-cut edges give the carton a really high-class look. PR Service Graphique, under the guidance of Petra Roth, create refined packaging systems from paper and board – from gift cartons to artistic pro- motions in paper, all inspired by Origa- mi and the creative use of printing systems, graphics, laser cutting and stamping, 3D embossing and screen printing. An interesting example of a fra- grance promotion is Lancôme’s La Vie Est Belle, which was used for a maga- zine promotion. In this refined dem- bossed mobile the scented cardboard bottle literally hangs by a thread. The fragrance with a micro-fibre texture, which made the scent come alive, was created by the PO Groupe. This compa- ny had patented a new development by which a fragrance can be directly inte- grated into brochures, greetings cards, business cards, paper flowers and car- tons. The fragrance is applied using a special technique which ensures that Examples of laser-produced, complicated and visually appealing samples, more authentic integrated fragrances and new qualities of board show, what can be achieved in the retail carton business. You will find some specifics in this short article. the perfume is not in any way mixed with the scent of the paper or the ink. In this way undesirable side aromas are very limited without having to micro- encapsulate the fragrance. Unlike in micro-encapsulation, the fragrance can develop freely and does not have to be rubbed to activate it. Carta Allura is Metsä Board’s new quality of board for luxury applica- tions. It is particularly smooth and flat, is characterised by a high grade of white and is especially suitable for foil lamination, high gloss lacquer, and other special effects. The lightweight board, for increased sustainability, is nevertheless very firm and rigid, ensur- ing good processability. Because of the very white rear sided stripes a carton made from this board also looks classy on the inside. AM Retail cartons, and more photo:ProCarton PACKAGING PRODUCTION The authentic fragrance of this magazine promotion has no interaction with ink or with the carrier material Laser cutting can produce precise and realistic flower images photo:PRServiceGraphique COS1404_37_Akzo_GB_COS1402_29_Akzo_D 14.03.14 09:44 Seite 37

Cossma1404_GB_Teaser

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