Cossma1403_GB_Teaser

COSSMA 3I2014 3 EDITORIAL Keep your nose out in front grance loyalty and their own judgement – to use more than one fragrance on themselves. How would it be if product concepts could persuade men to use one fra- grance at work, one for leisure time, one for the summer and one for the winter etc.? It is of course also important that the fragrance harmonis- es well with the colour of the packaging. There is more on this subject, starting on page 20, by Claudia Valder of Frey & Lau. The whole question of fragrance stability and how to avoid problems you will find on page 22. And of course, as ever, you will find in this issue a mix of in- formation with all kinds of facts related to the cosmetics business. Source: Euromonitor Further figures on global developments in the fragrance market can be found on the Internet (see Internet panel) Your competitors are not asleep – especially those in the fragrances sector. So it is always worthwhile to keep your noses out front in this field. The market is somewhat saturated but there is still growth potential to be seen region by region. According to Euromonitor the fragrance market has started to grow strongly and registered a 6.5% growth figure for 2013. Nobody will be surprised to learn that this growth is mainly in the Latin American and the Middle Eastern markets, plus the African and Asia/Pacific regions. The growth in Latin America, the Middle East and Africa is cur- rently estimated at about 11%, and in the Asia/Pacific region at around 9%. Because the overall geopolitical centre is shifting to the East the global luxury brands are look- ing to take advantage of this market growth. It is no wonder then, that oriental fragrances with exotic/floral notes, and woody/spicy fragrances have gained in popularity – and not only in the Far East where these fragrances are already traditional. No! It is also with clients in the developed markets that such fragrances have become more important, thanks to a longing for something more exotic. This is also confirmed by industry insiders inter- viewed by COSSMA (see page 18 f.). The pro-capita usage of fragrances in markets such as China and Indonesia is low in comparison with de- veloped markets, and the fragrance houses will have to work hard on their creations to make them favourites with the consumers in these areas. An important point in the fragrance world is to clearly differentiate one’s products. Some brands do this by having unique actives or natural ingredients, or launch their products with limited editions, or they make tailor-made offers for the very rich clients, such as Tom Ford did with their Private Blend range in the premium sector. We have been hoping for a long time that men will be- come regular users of cosmetics. It is true that some older men work hard on maintaining their youthful im- age and young men are much more ready to experi- ment. Nevertheless it is still a challenge for the fragrance business to change the habits of men – fra- I hope you enjoy reading this issue. Yours Angelika Meiss Senior editor, COSSMA Follow us on www.linkedin.com/in/cossma www.youtube.de/cossmatv www.twitter.com/cossmamagazine PS: Our QR codes and our tablet compatible e-paper will take you directly and quickly to TV clips, downloads, book tips and more. Download-services at www.health-and-beauty.com/ qr00225 or scan the QR code now! Your access codes for March: User name: cossma3 Password: future DownloadsDownloads COS1403_03_Edi_GB_COS1402_03_Edi_GB 19.02.14 07:44 Seite 1

Cossma1403_GB_Teaser

Overview