Cossma1403_GB_Teaser

G uido Kaiser, Director Interna- tional Sales of Düllberg Kon- zentra: “In the spirit of seasonal trends it is roses and red berries that are being given a modern interpreta- tion. This means the rose is consider- ably fresher and berries are given green nuances. In the autumn, in contrast, the tone is much more opulent. Notes from various beverages are setting a trend. The Scents of Spirit: gin with juniper berries give a lively feeling, and whisky or rum can contribute to a re- fined, smoky aroma. A fragrance area with great poten- tial as a long-lasting trend is Modern Oriental. Here oud, sandalwood, saf- fron and vetiver with floral notes, e.g. are combined with white flowers or with fruity nuances”. In the continued search for new fragrances the expertise in product development at the Düllberg Konzen- tra facility in Dubai plays a major role. Oriental essences like oud are used not only in fine fragrances but also in creams and soaps, as well as in prod- ucts for textile care. Adrian Argente, Middle East Mar- keting Manager of Eurofragance also considers oriental perfumery an im- portant trend: “Consumers are looking for more authentic creations and new raw materials. We are seeing a strong influence from Oriental Perfumery, es- pecially in Europe and Africa, hence the popularity of oud wood, as well as other rich notes like sandalwood, rose and vetiver. Many brands are now launching exclusive products for the Gulf area. On the other hand, a new consumer in Asia prefers lighter and fresher perfumes.” As Eurofragance has been working for many years with customers from the Middle East, they were one the first companies blending oriental raw materials with typically western compositions. Their involve- ment in the Sensory Global Cartogra- phy Project means that consumer groups in different cities of the world are asked how they connect smells, colours and sensations. This informa- tion provides tools for targeting cus- tomers in a more accurate way. Salvona has introduced MultiSal Fla- vors & Fragrances, a microsphere tech- nology comprising a double encapsu- lation. This technology is specially de- signed to protect volatile fragrances and flavours and enable release on 18 COSSMA 3I2014 MARKETING PRODUCT DEVELOPMENT demand. In addition to providing longer-lasting fragrance and flavours, consumers are able to experience an extra burst when moisture is present. CPL’s brand of fragrances, Eco- boost, can be dosed at one tenth of the level of a standard fragrance, but with the same or an even better level of per- formance. These fragrances tie in well with the micro trend but they are also a huge benefit when developing non- discolouring fragrances, alcohol free EDTs and products which require no la- beling. In addition, the company has invested in developing encapsulated fragrances and continues to develop Aromacore fragrances with advanced fragrance release technology. Even though the company can develop 100% natural fragrances for all relevant certi- fications Ange Stavrevska, Creative Director at CPL UK says: “The trend for organic fragrances has certainly waned in the last few years and the tide seems to have turned towards science and technology moving product develop- ment forward again.” Fragrance trends in skin care cosmetics “A special know-how is required to be able to give the abstract ingredients of skin care formulations a suitable fra- grance, or to bring odourless ingredi- ents to a point where they present a favourable overall impression”, says Jutta Janzen from development and ap- plication technology from Janssen Cosmetics. ”A particular challenge arises when the active product has its own aroma. For the consumer the fragrance plays a major role. It is only Fragrance trends New orientals and new technology Which are the fragrance trends that dominate the market just now? What current developments are there, and what are the challenges to be faced when perfuming skin care products? You can find the answers to these questions right here. photo:ValentynVolkov,Shutterstock.com Beverage aromas – the Scents of Spirit – are setting a trend Fragrancing of skin care products – a very special challenge photo:Yeko,PhotoStudio,Shutterstock.com Additional information can be found at www.health-and-beauty.com/ qr00223 or you can just scan the QR code! Your access codes for March: User name: cossma3 Password: future DownloadsDownloads COS1403_18_Dufte_GB_COS1402_22_Raddatz_D 19.02.14 07:56 Seite 18

Cossma1403_GB_Teaser

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