Cossma1403_GB_Teaser

after the fragrance of the product is found to be acceptable that looks and tactile effects are considered. A moisturising con- centrate will be per- ceived as having a natu- ral light aroma com- mensurate with its action, whilst a fat-rich cream can have a much fuller scent, for instance it can have a rich aroma of skin care oils. Overall fresh, light and unisex fragrances are seen as more sporty and dy- namic than, for in- stance, heavier and sweeter fragrances. They also carry youth- ful associations. There isn’t, of course, a fra- grance to make us younger but just the sensation lends a cer- tain lightness and youthfulness” In the Dr. Roland Sacher luxury range the fragrance has to be as rich and stylish as possible, like precious stones or pearls, or like gold and silver precious metals, and at the same time as pure and white as an alpine glacier. Based on this the French perfumers creat- ed a brand new of, pre- viously untried, fra- grance that reminded one of the scent of the edelweiss. Edelweiss was given the name of the unusual fragrance, which fitted nicely into the total concept of the range. In the Wellness & Spa range from Janssen Cosmetics cranberries and green tea awaken associations with a tingly fresh experience, whilst aromatic fragrances like cocoa or the fragrance of the open moorland, in contrast, give a more warming feeling, and one that seems to do us good, or make us feel stimulated and lively. In addition cocoa butter or tea extract are known for their skin care properties. In line with today’s lifestyle the fragrance of everyday skin care prod- ucts should be young and unencumbered, but nevertheless rich in con- tent. This was appropriately transposed in the new Trend Edition. AM Additional figures and product information can be found on the Internet – see Internet panel photos:MarilynBarbone,Gts,SuccessoImages,SwapanPhotography,Shutterstock.com Modern interpretations of oriental fra- grances: sandalwood, saffron and vetiver combined with floral notes COS1403_18_Dufte_GB_COS1402_22_Raddatz_D 19.02.14 15:43 Seite 19

Cossma1403_GB_Teaser

Overview