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COSSMA 1-2I2014 3 EDITORIAL On trial! The sun care sector is very much dependent on the weath- er, but regardless of this it is worthwhile protecting oneself from UV radiation all through the year. Which global trends are impacting on the sun care market, which ingredients can resolve difficult formulation problems, and what can we expect in the future? The answers can be found in an article by representatives from ingredients suppliers, start- ing on page 10. * Source: “The importance of sampling in the perfumery sector”, a German study carried out on behalf of the German perfumery association by Innofact in 2012 I hope you enjoy reading this issue, which will, we trust, give you added impetus and ideas in your work. Well, if you already have the first 2014 issue of COSSMA in your hands then the year must be just that bit older. Nevertheless I would still like to take this opportunity to wish you every success with your new product launches, and with your national and inter- national sales figures! We live in an age where the women who buy and use cosmetics have, if anything, too much choice when it comes to deciding on the right product for them. One way of helping that decision is by sampling the options. And sampling, as an effective way of winning new customers, has gained very much in importance in this age of e-commerce. But, in traditional sales channels, samples distributed in the fragrance, skin care and hair care sectors, as well as colour cosmetics, still have an important place. Most of these are still picked up by customers when they are in a per- fumery or cosmetics re- tail store. This has been confirmed by a study entitled “The impor- tance of sampling in the perfumery sector”* and supports with hard facts something which we already knew intu- itively, i.e. 50 percent of perfumery customers will try a sample before committing themselves to buy a new product. On average almost every second fra- grance and every second skin care product is bought only after trying a free sample obtained in the retail shop, in a magazine or on the Internet. Interestingly however, customers have found the sam- pling policy in perfumeries to be more and more re- strictive. So anyone thinking about activating his sam- ple policy to win new customers will find, on page 32, a collection of brand new trends and new develop- ments in the sample business. And what can we learn from the market and its devel- opments over the recent past? Which product cate- gories were successful, and why? You will find plenty of answers in the article by Andreas Lange of the IKW and Rainer Anskinewitsch of Information Resources which starts on page 14. The authors have sum- marised the development of the cosmetics market, and also the domestic cleaning products market, in Germany in 2013. Yours Angelika Meiss Senior editor, COSSMA Follow us on www.linkedin.com/in/cossma www.twitter.com/cossmamagazine www.facebook.com/cossmamagazin www.youtube.de/cossmatv PS: Our QR codes and tablet-compatible e-paper will take you via direct links to TV clips, downloads, book tips and more. Download-services at www.cossma.com/download or scan the QR code now! Your access codes for February User name: cossma 2 Password: sun DownloadsDownloads COS1402_03_Edi_GB_Layout 1 22.01.14 07:02 Seite 1

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