Cossma1406_GB_Teaser

T he global beauty market is cur- rently worth US $ 454 billion, ac- cording to Irina Barbalova from Euromonitor. Global mass beauty products increased by $ 15 bn, while premium brands grew by $ 4 bn, less than in 2012. In growth terms, mature markets, including North America and Europe, lagged behind South America, which put on a 12% increase, and Africa, which was up by 13%. “China and Brazil have seen much reduced expenditure, while India, In- donesia and Venezuela saw fast growth,” she explained. Most categories posted a weaker performance in 2013, with some no- table exceptions. From a small base, perms and relaxes were the fastest growing sector, boosted by sales in Latin America, which accounts for a 40% share of this market. Nail polish, which increased globally by more than 10%, has performed strongly in Brazil, which Euromonitor predicts will be the number one market for nail polish by This year’s Marketing Trends presentations at In-Cosmetics 2014 in Hamburg put the spotlight on a number of recent growth trends, including the success of alphabet creams, global sun care innovation trends and opportunities in global hair care. MARKETING EVENTS 2018. “Future revenues will be in the hands of skin care and hair care,” ob- served Barbalova. “Brand loyalty in these markets will prevail.” A Eu- romonitor survey showed how a major- ity of consumers, thanks to product ef- fectiveness, always, or usually, buy the same brand of hair care or skin care. In-Cosmetics 2014: Marketing Trends presentations Globale trends at a glance Roundtable moderator Angelika Meiss, see box on page 24, with Sarah Brown, Dr. Andrea Sättler and Alice Davis-Hart (from left to right) photo:ImogenMatthews +++ Antimony Free +++ Antimony Free +++ Antimony Free +++ Antimony Free +++ Antimony Free +++ are teste d all glitters according to the EUROPEAN REGULATIONS SIGMUND LINDNER GmbH · Oberwarmensteinacher Str. 38 · 95485 Warmensteinach/Germany Phone (+49) 92 77 - 99 40 · Fax (+49) 92 77 - 9 94 99 · E-Mail: sili@sigmund-lindner.com www.sili.eu SiLiglit® SiLiglam® ... glittering your world ... glamorous effects brilliant effects for cosmetic products The German spirit of quality since 1854 COS1406_22_Imogen_GB_COS1105_10_Anti_Aging_GB 22.05.14 13:35 Seite 22

Cossma1406_GB_Teaser

Pages Overview