Cossma1406_GB_Teaser

The key themes for beauty in 2014 include: l multi-benefit claims becoming ubiq- uitous, l the crossover of fashion into beauty, “selfie” beauty, driven by young peo- ple sharing their lives online, l new product experiences, such as texture, formulation and packaging and l luxury for all, a continuation of the trend for at-home beauty. Scent is the primary purchase driver in personal care products, according to Mintel, whose research shows that global consumers want to smell before they purchase. The top fragrances used in cosmetics are floral, fantasy, fruity, gourmand and fresh & clean. New ways with fragrance include using it to up- grade functional products, such as hand wash and bodywash; food ingre- dients such as yoghurt, vanilla, honey and caramel; creating product differen- tial with original fragrances such as hemp, melon, macaroon and prickly pear. Mintel’s research shows that con- sumers are willing to experiment with scented cross-category products, such as dryer sheets and laundry detergents that smell the same as a favourite fra- grance for clothes and perfume for hair. Key growth opportunities in hair care Hair care is the second largest cate- gory in beauty care, according to Eu- romonitor, and one where there has been significant innovation. Between 2008 and 2014, styling agents have in- creased by just 5%, reflecting the fash- ion trend for a light, natural look, and product launches are based on more lightweight formulations. Condition- ers posted the biggest growth, up EVENTS MARKETING Ī ++ w w w . l u t z - p a c k a g i n g . d e Lutz GmbH & Co. KG Am Stammholz 11 · 97877 Wertheim / Germany Phone (+49 93 42) 96 07-0 · Fax (+49 93 42) 96 07-20 e-mail: info@lutz-packaging.de Please visit us: 5-6 June 2014, Munich Hall 2, Booth D10 Luxurious ampoules packaging for the cosmetics industry If the substances are of highest quality, the packaging should be ambitious as well. An extra- ordinary customized printing of our ampoules, made of clear and amber glass, again improves visually the contents of your ampoules. The use of special designed trays for e.g. the bathroom guarantees an optimum storage and protection of your luxurious ampoules. We are at your service for any assistance you may need for your individual packing solutions. 38%, with strong performances from hair oils and leave-in conditioners. Colourants have also performed strongly, up 32%, due to innovation in products offering an at-home salon ex- perience and less messy formulations. Despite being a mature market in many regions, shampoos grew by 29%, re- flecting the contribution by emerging markets, especially Asia Pacific with an increase of 5.3%, Africa with an in- crease of 13.5% and Latin America with an increase of 9.4%. The top growth markets in 2013 for hair care were Brazil, China, India, Argentina and Iran, however the US is the largest market globally. Oru Mohiuddin, senior analyst, beauty and personal care at Euromon- itor International, explained that hair oils are a key development, now form- ing an important part of the multi-step hair care routine. Furthermore, Eu- romonitor has noted overlapping trends between skin care and hair care as well as influences from other cate- gories, such as BB/CC creams, cosmet- ic packaging concepts and a growing importance of fragrance, especially in dry shampoo. Ramaa Chipalkatti, senior analyst at Datamonitor, discussed innovation trends in sun care, which accounts for 10% of the global skin care market in 2013 and is poised for growth of 6.5% between 2013 and 2017. Global sun care sales reached $8.7 bn in 2013. “The category is hard to define as UV protec- tion is included in different cate- gories,” she pointed out. The latest Datamonitor Consumer Survey 2014 shows that 62% of consumers prioritise sun protection benefits such as UV fil- ters, which reflects in the growing number of skin care, body care and hair Skin tone-based target- ing of sun care prod- ucts bridging the gap between sun care, skin care and make-up photo:DiegoCervo,Shutterstock.com COS1406_22_Imogen_GB_COS1105_10_Anti_Aging_GB 22.05.14 13:36 Seite 23

Cossma1406_GB_Teaser

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