Cossma1406_GB_Teaser

make-up like a face powder, e.g. Higa- sunne. Ingestible sun products will include UV protection harmonised water tech- nology that neutralizes UV radiation and limits absorption. “The nutricos- metic concept is gaining pace in skin care and cosmetics,” she maintained. In addition, there are opportunities for skin tone-based targeting of sun care products, bridging the gap between sun care, skin care and make-up. All-in-one solutions are being hailed as the Swiss army knife of skin care and have led to the success of BB, CC and a few DD creams. Datamoni- tor’s research reveals that 80% of con- sumers find minimising the number of products to be important. Jamie Mills, associate analyst, Datamonitor, draw- ing on Datamonitor’s TrendSights Framework, identified four relevant mega trends that apply to alphabet creams: efficient & effective, bargain hunting, simplicity and on-the-go. Innovation in skin care Dr. Ewa Grigar, senior analyst, con- sumer products at Kline, featured the anti-ageing trend, the most popular targeted skin condition globally, accounting for over 30% of take-home facial skin care sales. Beauty devices are a big growth category, growing by nearly 20% in sales year on year in 2013, to reach $1.4 billion at manufac- turer prices. She highlighted the im- portance of aesthetic services and re- lated products in the US, worth nearly $20 bn and which are driven by injecta- bles, by up to 20% annually. She high- lighted several anti-ageing trends from other regions which are becoming more global, including skin brighten- ing products and dark spot removers for the body, facial paper masks popu- lar in Asia and oil-based personal care products from nuts indigenous to vari- ous areas such as Morocco. Florence Bernardin, general manag- er, Information & Inspiration, discussed emerging trends from Japan, China and Korea, where the beauty ideal is a per- MARKETING EVENTS 24 COSSMA 6I2013 80% of consumers find minimis- ing the number of products to be important Hair oils as a key development now form part of the multi-step hair care routine photo:Vnlit,Shutterstock.com photo:LindaShutoff,Shutterstock.com Ī Is new always best? In a round-table discussion on innovation versus status quo, moderated by COSSMA editor Angelika Meiss, Dr. Andrea Sättler from Henkel R&D and the two niche brand founders Alice Davis-Hart and Sarah Brown, talked about their approach to product development. They each agreed on the importance of innovating to remain commercially and environmentally competitive. Alice Hart-Davis, founder of Good Things, launched her skin care range for girls in 2010, which has a “beauty expert endorsed” positioning. The latest products feature Manuka Honey. Andrea Sättler, international R&D director from Henkel Beauty Care, explained that despite being an old es- tablished company, Henkel is committed to innovation for its brands. Examples include Gliss Kur Ultimate Oil Elixir for dry hair and Dial Coconut Water for consumers looking for a healthy skin feel. Sarah Brown, founder of Pai Skincare, produced her organic skin care range for sensitive/difficult skin after experiencing a bad skin allergy which landed her in hospital. Unusually, the range is formulated and manufactured in-house in London. “Sometimes innovation can be something really small that makes a difference, such as including a cleans- ing cloth with our Gentle Hydrating Cleanser,” said Brown. Dr. Sättler argued that sometimes it’s better to launch a completely new brand if you have something very special, as Henkel did with Syoss in hair care. Alice Hart-Davis stated that it is important to maintain traditional formats that consumers are familiar with and keep innovation for ingredients. care products that include SPF. “Sun care is everywhere and it’s all year round. Consumers want it in their dai- ly care regime,” stated Chipalkatti. This has led to a growth in at-home self tan- ning products, daily protection and an- ti-ageing regimes with UV protection. The three features of successful sun care product innovation are protec- tion, tailored solutions and conven- ience, according to Datamonitor. Pro- tective oils are key ingredients, and en- riching products with anti-oxidants, vitamins and minerals can add value. Convenience comes in the form of nov- el application methods, including sun- block spray for wet skin, such as Neu- trogena, spray-on foams that spread easily and do not spray away in the wind when applied such as Coppertone tanning foaming lotion, and UV protec- tion powder that can be applied over Additional information can be found at www.health-and-beauty.com/ qr00261 or you can just scan the QR code! Your access codes for June: User name: cossma6 Password: hair DownloadsDownloads COS1406_22_Imogen_GB_COS1105_10_Anti_Aging_GB 22.05.14 13:36 Seite 24

Cossma1406_GB_Teaser

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